Anyone who has ever had a beer, or kissed someone who has, knows that the frosty beverage leaves a distinct aftertaste. Now, after such ideas such as light beer, ice beer, dry beer, and low-carb beer have emerged, brewers have now decided to try to stop consumers from switching to wine and liquor by making a so-called no-aftertaste beer.

Global Brewer InBev will announce Tuesday that a rollout in the USA of its Brahma beer later this year. Instead of having a bitter aftertaste, the best-selling Brazilian beverage offers a crisper finish with just a hint of papaya.

InBev, a company that markets Stella Artois, Beck's, and Rolling Rock will roll out Brahman in the Los Angeles, San Diego, Miami, Tampa/St. Petersburg, and Orlando markets on June 1. Brahma, which was originally brewed in 1888, will hit NYC, Chicago, Dallas, Houston, and Austin by July.

The consumers, a group of twentysomethings that consist particularly of women, that drive the $70 billion US beer market say that a "beery" aftertaste is their biggest complaint. Brewers hope that beers without such an aftertaste will stop both women and more white-collar beer drinkers from switching to wine and spirits.

Anheuser-Busch used the Super Bowl to promote its Feb. 21 launch of Budweiser Select, its newest brew that has a crisper flavor with a "cleaner finish."

Brewers are already selling the idea to consumers that these such brews could make you more attractive to the opposite sex. The Super Bowl commercial that introduced Budweiser Select urged 140 million US viewers to "lick your lips, pucker up and kiss your aftertaste goodbye."

Tom Pirko, president of BevMark consultancy said, "These will be the preferred beers for non-beer drinkers. They are the polar opposite of the big, heavy European beers and microbrews that overwhelm you with taste." He also added, "There's a large portion of the population that objects to beer because of the aftertaste. Beverages in general are getting lighter. If you lighten up beer you may be able to bring more people into the market."