Next time the thought of going shopping at the mall makes you want to vom, go to williamrast.com instead. Who or what is William Rast? Justin Timberlake, the man who successfully bagged (and kept) Cameron Diaz as his sweetie, came out with a clothing line and named it after his grandfather. If you believe in mojo by osmosis, these are definitely the clothes to buy.

Generally, the idea of another celebrity clothing line makes me want to hide in a corner, but William Rast seems different from the scads of hideous, high-profile textiles on the market. For one, it's not purely celebrity-designed. Timberlake teamed up with best friend Trace Ayala to come up with the designs. (Ayala's grandfather is actually responsible for the 'Rast half of the moniker, while Timberlake contributed 'William.".) Also, the guys steadfastly resisted the urge to scrawl 'Timberlake all over the clothes, despite the obvious name-dropping potential. The line is so low-profile, in fact, that the WR website barely even mentions that Justin is involved. It does, however, describe the designs as 'Two parts Memphis, two parts Hollywood stirred slow."

Essentially, that translates to good jeans, good faux-vintage tees, and a handful of snappy, faintly militaristic jackets with notable attention paid to pockets and buttons. "I got even more anal about buttons. I don't know who's anal about buttons, but I am," confessed Timberlake. Everything seems to have just the right amount of slouch, wear, and tear, which might be where that Memphis influence comes in.

The collection touts itself as denim-based, 50% men and 50% women's designs, and selectively sold. This Christmas, tell Santa or your girlfriend to shell out and buy some William Rast jeans just for you. What, you say you don't have a girlfriend? Well, Justin's rear was allegedly the design prototype for all of the men's jeans. So, break your piggybank and buy the pants anyway. The girls will follow your butt anywhere, like you were singing 'Future Sex/Love Sounds just for them. We promise.


» http://www.williamrast.com