It looks like college students aren't as into beer as they used to be. At least according to a recent study conducted by Student Monitor, based in Ridgewood, NJ.

The study found that nearly 73 percent of the 1,200 full-time, undergrad students, interviewed from 100 U.S. colleges, thought that iPods were more "in" than any other item making the list. Not only did it top beer, but also such things as text messaging, downloading music, and bar hopping.

Just a year ago, the study found that only 59 percent of students thought the iPod was "in," which wasn't as high as any alcohol-related activities. This year facebook.com and drinking beer came in behind the iPod, tying for the number 2 spot.

Before this year's results, only once in the study's 18 years had beer not topped the list. This happened in 1997 when the Internet came in number one.

Beer may once again top the list in future studies, but for this year the findings are thought to be "a remarkable sign." Eric Weil, a Student Monitor managing partner, said, "For those who believe there's an excessive amount of drinking on campus, now there's something else that's common on campuses."