The first freestanding Playboy Concept Boutique in the US has been opened by Playboy Enterprises, Inc. at The Forum Shops at Caesars in Las Vegas.

The large shop offers a collection of Playboy apparel, accessories, and, of course, lingerie. And, the Las Vegas location will also offer one-of-a-kind Playboy memorabilia items, certain artwork, and also vintage products from Playboy's huge archives. In addition, this location will be used as a template for Playboy's future stores.Last Fall, Playboy also announced a partnership with the Palms and the Nine Group to develop and operate an entertainment destination located in the expansion that is currently under construction at the Palms which is slated to open in early 2006.

"Playboy strategically selected the Forum Shops at Caesars in Las Vegas to debut our first U.S. store because it is one of the most successful retail shopping destinations in the world, in one of the most visited cities in the world," said Christie Hefner, Chairman and CEO of Playboy Enterprises, Inc. "With our Playboy Boutique and the opening of our Playboy branded entertainment-destination in Las Vegas in early '06, it is clear that Playboy and Las Vegas are a powerful match, presenting the chance for consumers and visitors to experience all of the glamour, sexiness, style and fun associated with both."

The store offers a unique shopping experience to style-conscious men and women, in addition to Playboy fans and enthusiasts. Besides the wide array of merchandise, shoppers can immerse themselves in the Playboy lifestyle by watching a plasma-screen wall featuring archived and contemporary footage. One-of-a-kind items are available for sale, while other memorabilia, such as Hef's pip and slippers, are in displayed in museums-style cases.