New York-based agency Amalgamated has recently launched a new ad campaign for Svedka vodka. It introduces the futuristic, party-going fembot Svedka_Grl that was built by the famed Stan Winston studios.The fembot was brought to life in print in order to brand Svedka as the vodka of the future.

This new campaign is far from PC. Since it is set in the future, Svedka was given the ability to say anything they wanted to.

Headlines include: "Svedka. The choice of the stem cell baby boomer generation in 2033;" "Svedka says 'thank you' for making the gay man's gene available over-the-counter in 2033;" and "Voted #1 vodka of 2033. Goes great with a $450 pack of cigarettes."

The first print ad was launched this month in Vanity Fair. Others will hang on kiosks and billboards throughout NY and LA initially, and then will expand to five other markets.